Theme
Our theme is simple and it is just one word: INNOVATION

Motivation
We encourage filmmakers to come up with innovative concepts and tell unique stories that promote peace and prosperity in their countries.

Vision
Promote international solidarity and a myriad of opportunities for filmmakers, businesses and broadcasters through film.
 
Mission
Create a self sustainable film industry and a new world class breed of filmmakers.

Background History
The Ekurhuleni International Film Festival was formed as a result of Siyafunda Programme an initiative by Rhythm Cycle Trading Projects in partnership With Ekurhuleni’s Metropolitan Municipality: Department: SRAC: Performing Arts division .The purpose of the Programme is to empower the unemployed youth economically and provide them with vital filmmaking skills. Promote the local businesses in the film industry and promote Social cohesion and mainstream youth development. Promoting indigenous music and instruments and participation in the arts is one of the key roles of the Programme.

The Cinematography wing of the project initiated the Ekurhuleni International Film Festival through one of its partners Rhythm Cycle Projects a local Film & Television film production company. The purpose of the festival is to empower Emerging local and international filmmakers. This will provide filmmaking skills; create networking opportunities with local and international broadcasters. This will also promote the local businesses through the film industry and mainstream economic development across a myriad of sectors of the economy.